Quintilian Institutio Oratoria 9.1.26

As regards the composition of continuous speech, as soon as we have acquired the smoothness of structure and rhythm of which I have spoken, we must proceed to lend brilliance to our style by frequent embellishments both of thought and words. 27 For great effect may be produced by dwelling on a single point, and by setting forth our facts in such a striking manner that they seem to be placed before the eyes as vividly as if they were taking place in our actual presence. This is especially effective in stating a case or for the purpose of illuminating and amplifying the facts in course of statement, with a view to making our audience regard the point which we amplify as being as important as speech can make it. 28 On the other hand, as opposed to this procedure we may often give a rapid summary, suggest more than is actually said, may express ourselves tersely in short, clean-cut sentences and disparage, or, what is much the same, mock our opponent in a manner not inconsistent with the precepts given us by Caesar. ¹ Or we may employ digressions and then, after thus delighting our audience, make a neat and elegant return to our main theme. We may set forth in advance what we propose to say, mark off the topics already treated from those which are to follow, return to our point, repeat it and draw our formal conclusions. 29 Again, with a view to augmenting or attenuating the force of some point, we may exaggerate and overstate the truth: we may ask questions, or, what is much the same, enquire of others and set forth our own opinion. There is also available the device of dissimulation, when we say one thing and mean another, the most effective of all means of stealing into the minds of men and a most attractive device, so long as we adopt a conversational rather than a controversial tone. 30 Hesitation may be expressed between two alternatives, our statement may be distributed in groups or we may correct ourselves, either before or after we have said something or when we repel some allegation against ourselves. We may defend ourselves by anticipation to secure the success of some point which we propose to make or may transfer the blame for some action to another. We may confer with our audience, admitting them as it were into our deliberations, may describe the life and character of persons either with or without mention of their names, a device which is one of the greatest embellishments of oratory and specially adapted to conciliate the feelings, as also frequently to excite them. 31 Again by the introduction of fictitious personages we may bring into play the most forcible form of exaggeration. We may describe the results likely to follow some action, introduce topics to lead our hearers astray, move them to mirth or anticipate the arguments of our opponent. Comparisons and examples may be introduced, both of them most effective methods; we may divide, interrupt, contrast, suppress, commend. 32 Our language may be free or even unbridled with a view to heighten our effects, while anger, reproach, promises that we shall prove our case, entreaty, supplication, slight deviations from our proposed course (which must be distinguished from the longer digressions mentioned above), exculpation, conciliation, personal attacks, wishes and execrations are all of value. 33 The above include practically all the devices of thought which may be employed for the adornment of our speech. As regards diction, this may either be employed like weapons for menace and attack, or handled merely for the purpose of display. For example, sometimes the repetition of words will produce an impression of force, at other times of grace. Again, slight changes and alterations may be made in words, the same word may be repeated sometimes at the beginning of a sentence and sometimes at the end, or the sentence may be made to open and close with the same phrase. ² One verb may be made to serve the purpose of a number of clauses, our words may be worked up to a climax, the same word may be repeated with a different meaning or reiterated at the opening of one sentence from the close of the preceding, while we may introduce words with similar terminations or in the same cases or balancing or resembling each other. 34 Other effects may be obtained by the graduation or contrast of clauses, by the elegant inversion of words, by arguments drawn from opposites, asyndeton, paraleipsis, correction, exclamation, meiosis, the employment of a word in different cases, moods and tenses, the correspondence of subsequent particulars with others previously mentioned, the addition of a reason for what is advanced, the assignment of a reason for each distinct statement; 35 again we may employ concession and another form of hesitation, introduction of the unexpected, distinction by heads, another form of correction, local distribution, rapid succession of clauses, interruption of clauses, imagery, answering our own questions, immutation, ³ the appropriate distinction of one proposition from another, effective arrangement, reference, digression and circumscription. 36 These (and there may be yet more like them) are the various devices for the embellishment of our style, either by the cast of our thought or the conformation of our language.